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Essay 3 · Decisions nobody made

No one chose the result.

Why organisations end up in places nobody would have chosen, and how to start choosing again.

A purchase order needs seven signatures. Nobody in the building thinks that is sensible. Ask around and everyone agrees it is slow, frustrating, and costs more in time than most of the things being bought.

So who decided?

Nobody did. Ten years ago it needed one signature. Then there was a supplier problem, and finance added a check. Then an audit finding, and a second check. Then a new director who wanted visibility, a reorganisation that split one team into two, a near miss, a new system that needed its own approval step. Each signature was added for a reason. Each reason was sound at the time. Nobody has ever been asked to remove one.

No one chose the result. Everyone chose the next step.

How drift actually works

We tend to imagine that organisations go wrong through bad decisions. Mostly they don’t. They go wrong through good decisions that add up.

Each step is small, local and reasonable. It solves the problem in front of the person taking it. It is rarely revisited, because it worked, and because the person who took it has moved on. Over years, the steps accumulate into a shape that nobody designed and nobody would sign off if it were put in front of them all at once.

That is why drift is so hard to see from the inside. There is no moment to point to. There is no meeting where it was agreed. There is only a series of yeses, each of which made sense.

And because nobody chose it, nobody owns it. The outcome sits in the gaps between everyone’s responsibilities. Everyone can see it. Nobody can fix it on their own.

When the unacceptable becomes normal

The sociologist Diane Vaughan spent years studying the decisions behind the loss of the space shuttle Challenger in 1986. She expected to find rule-breaking or recklessness. Instead she found people following the rules carefully.

What she found was a pattern she called the normalisation of deviance. Damage to the seals in the booster rockets had been seen on earlier flights. Each time, engineers looked at it, judged it within acceptable limits, and the flights continued. Each judgement was reasonable on the evidence. Each one quietly moved the line of what was acceptable. By the time of the launch, a warning sign had become a normal feature of flying.

Most organisations will never face stakes like that. But the mechanism is the same everywhere. A workaround becomes the process. An exception becomes the rule. A temporary fix becomes permanent infrastructure. Nothing ever crosses a line, because the line moves a little each time.

There is no villain in this story. That is exactly what makes it so hard to fix.

How to tell it’s happening

These are the signs I look for:

  • Everyone agrees something is wrong, but nobody believes it is theirs to change.
  • The answer to "why do we do this?" is a story about something that happened years ago.
  • Processes only ever gain steps. They never lose them.
  • Temporary arrangements have anniversaries.
  • Outcomes are discussed in the past tense, as weather rather than choices: "it’s just become like that".
  • Leaders are surprised by the organisation they are running.

What to do about it

The instinct is to find the decision that went wrong. There usually isn’t one. Looking for it turns into looking for someone to blame, and blame makes people defend their small steps rather than examine them.

Run a drift review. Take one outcome nobody would have chosen. Build a timeline of the reasonable decisions that led to it, without judging any of them. Then find the point where a deliberate choice could have changed the path, and make that choice now. It is a blameless review, aimed at outcomes rather than incidents.

Give outcomes an owner. Drift lives in the gaps between responsibilities. For the outcomes that matter most, name one person who owns the whole thing, not just their part of it.

Put an expiry date on fixes. Every new control, check or workaround gets a date when it will be reviewed and either renewed on purpose or removed. Things that have to be chosen again tend to stay sensible.

Ask the standing question. Close one leadership meeting a month with: what did we decide this month by not deciding? It takes five minutes, and it is often the most useful five minutes of the meeting.

Questions for your team
  • Which reasonable decision of yours, multiplied across the organisation, worries you?
  • What outcome do we all complain about that nobody owns?
  • What temporary arrangement is now older than some of our staff’s time here?

Where this connects

Decisions nobody made is the idea in the Challenge phase of the Oppositism map, because naming drift is the first real challenge to it. It grows out of Inherited assumptions, the reasons we no longer question, and it shows up most clearly in Beyond the scoreboard, where measures pile up the same way signatures do. It leads to Unlearning, because the only way out of accumulated steps is to start taking some away.

If you only take one question away, let it be this: what are we all living with that none of us would choose today?

Take it further

Find the decisions nobody made.

The drift review is one of the exercises in a full engagement. Start with the Drift Check, a ten-minute look at where your organisation has drifted, or follow the idea across the map.

Take the Drift CheckHow it works
About the author Richard Bourne

Twenty years in transformation and recovery, mostly where things were hardest. MBA, teacher by training, and now defining the philosophy of why this keeps happening. If you’re inside something that has forgotten what it’s for, I want to hear from you.

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